I'm an Art and Trend Director with 10+ years developing product, directing creative, and forecasting what's next for some of the biggest names in retail. I've worked across Michaels, Joann, Progressive, and beyond — building trend, art directing campaigns, and taking product from the brief all the way to the shelf. 

What I've learned across every category I've worked in — craft, entertainment, licensed product, home decor — is that product is product. The customer changes. The channel changes. But the fundamentals of building something feasible, desirable, and shelf-ready don't. Most creatives learn the customer first and hope the product knowledge follows. I learned product first, which means I can walk into any category and get to work. Learning a new customer is the easy part when you already understand how things get made.